Features

Everything is a primitive you can compose

No bolted-on customization. The same building blocks our team uses to build Rell are the ones you use to shape your workspace — objects, fields, views, pipelines, automations and more.

getrell.com/acme/objects/library
Rell objects library — starter templates (Deal, Contact, Company, Lead, Onboarding, Ticket…) grouped by team

Objects & fields

Model anything — no migrations

Start from a template or a blank object, then shape it with eighteen field types. The structure of your business becomes the product, live as you build.

Field builder

Build the schema by dragging

Drop field types onto an object and they apply live across the workspace — each with its own validation, defaults and constraints.

  • 18 field types
  • Required / unique / filterable
  • Reorder by dragging
getrell.com/acme/objects/companies/fields
Rell field builder — drag field types onto an object's schema with a live properties panel

Composite fields

Bundle related fields into one

Address, person name, money and phone ship as structured composite fields — and you can define your own reusable bundles for any object.

  • Built-in Address, Money, Phone
  • Define custom shapes
  • Validated together
getrell.com/acme/objects/composite-fields
Rell composite fields — reusable bundles of typed sub-fields like Address, Person name, Money and Phone

Choice lists

Shared option sets, defined once

Maintain single- and multi-select options in one place and reuse them across every object, so your data stays clean and consistent.

  • Reusable across objects
  • Single & multi-select
  • Edit once, update everywhere
getrell.com/acme/objects/choice-lists
Rell choice lists — shared, reusable option sets for single- and multi-select fields

Relationships

See how everything connects

Objects link into a graph through references. The map view lays out how each object references and owns the others, at a glance.

  • Reference & ownership links
  • Live relationship map
  • Per-object connection list
getrell.com/acme/objects/map
Rell object map — a relationship graph showing how objects reference and own each other

Objects overview

Every object in one place

The objects list shows each object in your workspace with its field and record counts — your whole data model at a glance.

getrell.com/acme/objects
Rell objects list — every object in the workspace with its field and record counts

Views

See the same records, your way

Every view is a saved filter, sort and grouping over the same data. Board for sales, table for ops, calendar for scheduling — switch the lens, never the data.

List

A dense, filterable table

Sort, filter and group on any field. Show or hide columns, save the result as a view, and pin it for your team.

  • Filter & group on any field
  • Saved & pinned views
  • Inline column controls
getrell.com/acme/companies
Rell list view — a filterable, sortable table of records

Board

Drag records through stages

A kanban over any pipeline — drag records between stages, with rotting indicators on the cards that have gone quiet.

  • Drag-and-drop stages
  • Rotting indicators
  • Per-stage counts
getrell.com/acme/companies/kanban
Rell kanban board — records across pipeline stages

Calendar

Anything with a date, on a grid

Lay date-based records out on a month grid — renewals, tasks, onboarding milestones — and jump straight into any record.

getrell.com/acme/calendar
Rell calendar view — date-based records laid out on a month grid

Pipelines & journeys

Move work forward, end to end

Pipelines push records through stages with win rates and rotting alerts. Chain them into journeys that span your whole customer lifecycle.

Pipelines

Every record on rails

Run as many pipelines as your business needs, each with its own stages, probabilities, rotting thresholds and entry automations.

  • Stage probabilities & win rates
  • Rotting alerts
  • Open / won / lost stats
getrell.com/acme/pipelines
Rell pipelines hub — open, won and lost stats with per-pipeline stage breakdowns

Journeys

Follow the whole lifecycle

Stitch pipelines together — New Business into Customer Onboarding — and watch records flow across the end-to-end journey in one view.

  • Hand off between pipelines
  • End-to-end funnel
  • Acquisition → delivery → live
getrell.com/acme/journey
Rell journey — an end-to-end flow across pipelines, from New Business through Customer Onboarding

Automations & digests

Put the busywork on autopilot

Trigger on a created record, a changed field, an entered stage, or a schedule — then act. And ship recurring digests wherever your team already works.

Automations

When this, then that — in clicks

Start from a library of ready-made rules or build from scratch. Send an email, create a task, update a field, or post to Slack. No Zapier bill.

  • Template library
  • Live rules you can pause
  • Triggers: created, changed, stage, schedule
getrell.com/acme/automations
Rell automations — live rules plus a gallery of automation templates

Digest builder

Recurring updates, delivered

Pick the schedule, timezone and scope, then send your digest to Slack, email or a webhook — with full run history.

  • Daily, weekly or custom
  • Slack, email or webhook
  • Run history
getrell.com/acme/digests/new
Rell digest builder — schedule a digest delivered to Slack, email or webhook

Digests

Stay in the loop automatically

Every scheduled digest in one place, with status and the next run — so the right summary lands without anyone lifting a finger.

getrell.com/acme/digests
Rell digests — scheduled recurring summaries with run history

Integrations

Connected to the tools you already use

Two-way sync with Slack, Gmail, Google Calendar, Zoom and more — or wire up a custom webhook for anything else.

getrell.com/acme/integrations
Rell integrations directory — Slack, Gmail, Calendar, Zoom and more connectors

The building blocks

A small set of primitives. Endless combinations.

Every feature in Rell is one of these composable parts wearing a different costume. Learn them once and the whole product clicks.

Primitive 01 / 08

Objects

The kinds of things you track

Start from a template — Deal, Contact, Company — or invent your own. An object is a shape; everything else in Rell hangs off it.

Composes with

Build the CRM your team actually wants.

Spin up a workspace, model your first object, and invite your team — all before your coffee gets cold.